B2E Consulting Migrates to Firefish: Growth and Efficiency

The Future of Work in an AI-Driven Landscape: The Human Touch and True Partnership

Jo Young | Operations Partner

As Artificial Intelligence (AI) continues to revolutionise industries, recruitment is emerging as one of its most transformed fields. AI can now generate job profiles tailored to market demands, and generate candidate CVs optimised for specific roles. However, this new efficiency comes with challenges that only a business partner with deep consulting expertise—like B2E Consulting—can solve. Finding the perfect fit requires more than algorithms; it demands a trusted partner who truly understands the nuances of your organisation and works collaboratively to achieve your goals.

AI in Hiring: A Double-Edged Sword

AI’s ability to analyse vast datasets offers organisations the opportunity to create finely tuned job profiles – while at the same time enabling candidates to produce CVs perfectly aligned to these descriptions. On the surface, this creates a seamless hiring process. But there’s a danger when both sides of the equation are AI-generated—everything risks looking “perfect on paper” but lacks depth. True alignment of skills, values, and cultural fit cannot be fully captured by even the most advanced algorithms.

This is where B2E Consulting excels. We believe that while AI is a valuable tool, it is only one part of the recruitment process. The critical element is working as a collaborative partner with our clients to ensure not just any consultant, but the right consultant, is placed in the role.

The B2E Difference: Partnership and Human Expertise

At B2E Consulting, we go beyond transactional processes to act as a strategic business partner for our clients. Our approach is rooted in understanding your organisation’s unique needs and long-term objectives.

  1. Collaborative Requirement Definition
    We start by working closely with you to define the resourcing needs for you project—not just the skills and experience required but the broader context of what success looks like. Our Delivery Partners bring decades of experience in consulting, allowing us to ask the right questions, challenge assumptions, and co-create a clear, detailed vision for the role.
  2. Applying Consulting Expertise to Screening
    We know that no two organisations are alike. That’s why we don’t rely on AI alone to match CVs to job profiles. Our consulting expertise helps us delve deeper, using both AI-driven insights and human evaluation to screen candidates. We analyse their capabilities and, as importantly, their fit within your organisation’s culture and goals.
  3. The Human Interface
    Technology can identify surface-level matches, but humans are essential for uncovering the subtleties—interpersonal skills, adaptability, and leadership potential. At B2E, we use our extensive experience to interview and assess consultants in a way that goes beyond their CV, ensuring they are not just competent but also a true fit for your team.
  4. End-to-End Support
    As your partner, B2E is there for the entire project journey. From helping you to define your requirements and finding the right consultant, through to regular reviews through the duration of the project until it comes to a conclusion.

Building the Future Together

The future of all consuting lies in balancing the strengths of AI with the irreplaceable value of human judgement. As AI takes over repetitive tasks, it creates space for us to focus on what really matters: understanding your organisation, assessing human qualities, and building a true partnership that goes beyond hiring to drive long-term success.

At B2E Consulting, we don’t just fill roles—we act as an extension of your team, helping you navigate the evolving world of AI-driven recruitment with confidence. By blending cutting-edge technology with consulting expertise, we ensure that every hire is not just efficient but transformative.

In a world where hiring new people risks becoming impersonal, B2E Consulting is your partner in keeping it human.

Jo Young

About the author – Jo Young:

Jo spent 10 years at Accenture working in the Change Management and Utilities practices, largely in the areas of Programme Management, Change Management, Implementation Planning and Execution and Call Centre management.

She now ensures that things at B2E work in the way they should.

If Jo isn’t at work, she can normally be found sitting on a horse or walking a dog.