Customer & Brand Proposition Transformation Services Overview
Customer and Brand Proposition development and delivery is at the heart of business performance. B2E Consulting has a wealth of expertise across a wide range of sectors and companies, leading and supporting change projects and transformational programmes, including many digital initiatives.
Our consultants have experience in both B2C and B2B, with expertise covering the full range of tools, from customer insight to innovation to proposition development to go to market planning and execution to customer experience.
Customer & Brand Proposition Transformation Services Overview
Customer and Brand Proposition development and delivery is at the heart of business performance. B2E Consulting has a wealth of expertise across a wide range of sectors and companies, leading and supporting change projects and transformational programmes, including many digital initiatives.
Our consultants have experience in both B2C and B2B, with expertise covering the full range of tools, from customer insight to innovation to proposition development to go to market planning and execution to customer experience.
How will Customer & Brand Proposition Transformation Services help you?
Smart businesses think about how to become more customer focused to help create top line growth.
Typical Business Challenge
For many businesses the first challenge is the recognition that they are not as customer oriented throughout the organisation as they believed.
Digital is an essential part of both becoming more customer focused and creating a platform for growth. Digital should also be recognised as one of various channels available for customers, necessitating that an integrated omni-channel approach is adopted – as many retailers have embraced. Part of the challenge here for companies is clarifying the roles of digital and other channels, plus their interaction.
Smart businesses think about how to become more customer focused to help create top line growth.
How will Customer & Brand Proposition Transformation Services help you?
Typical Business Challenge
For many businesses the first challenge is the recognition that they are not as customer oriented throughout the organisation as they believed.
Digital is an essential part of both becoming more customer focused and creating a platform for growth. Digital should also be recognised as one of various channels available for customers, necessitating that an integrated omni-channel approach is adopted – as many retailers have embraced. Part of the challenge here for companies is clarifying the roles of digital and other channels, plus their interaction.
Why B2E?
Service Offerings at B2E Consulting are supported by our community of over 20,000 high calibre, expert consultants, many with Customer and Brand Proposition experience.
Our scale means that we are able to build teams of genuine experts, usually with more than 10 years relevant experience, to help support client initiatives and ensure we fully understand the client’s goals, content and context. We partner closely with the client to deliver quality solutions and value for money.
Working with B2E’s Customer & Brand Proposition Transformation Services Principal
Jonathan Spence is the B2E Consulting Principal leading the Customer and Brand Proposition offering. He has 35 years of experience on both the client side and as a consultant, across a wide range of sectors, from consumer products to retail/e-commerce to automotive to information services to travel and transportation.
Jonathan brings together rigorous analysis with fresh ideas to create sustainable and compelling growth strategies with the customer very much at the heart of things. He provides objective insights and solutions with a hands-on approach and pragmatism. He brings pace, structure and governance with the organisational development to ensure a lasting legacy.
