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BRAND MARKETING LESSONS – CASE STUDY FROM FILOFAX

We all had a Filofax but did you ever wonder how :

  • Filofax reinvented the diary ?
  • we were persuaded to part with hard cash ?
  • the product becaome an 80s icon ?

And did you ever wonder what happened to Filofax ?

  • why did it fall out of fashion ?
  • could it have re-invented ?
  • was the fall from grace inevitable ?

This is an amazing story with lessons of marketing, change and survival !
A special evening with an engaging speaker – B2E’s own Richard Eteson.
Richard was Sales & Marketing Director of Filofax.

Could Filofax have re-invented like Madonna ?
Or was Filofax always destined to be Boy George ?

Learn about marketing & reinvention – reserve your ticket now !

Muster : 18.00
Presentation : 18:15 – 19:30
Drinks & Networking : 19:30 – 20:30

=> only 20 places – book early to avoid disappointment!