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MARKETING LESSONS FROM FILOFAX


We all had a Filofax but did you ever wonder how :



  • Filofax reinvented the diary ?

  • we were persuaded to part with hard cash ?

  • the product becaome an 80s icon ?


And did you ever wonder what happened to Filofax ?



  • why did it fall out of fashion ?

  • could it have re-invented ?

  • was the fall from grace inevitable ?



This is an amazing story with lessons of marketing, change and survival !
A special evening with an engaging speaker – B2E’s own Richard Eteson.
Richard was Sales & Marketing Director of Filofax.


Could Filofax have re-invented like Madonna ?
Or was Filofax always destined to be Boy George ?


Learn about marketing & reinvention – reserve your ticket now !


 


Muster : 18.00
Presentation : 18:15 – 19:30
Drinks & Networking : 19:30 – 20:30


=> only 20 places – book early to avoid disappointment!