What did B2E do?
The Sales Excellence Programme was initiated to help the team increase sales by being more disciplined (right processes/frameworks); more capable (right skills/tools); more focused (right goals and measures).
B2E Consulting designed and developed a series of bespoke learning events to improve overall sales performance. The events covered major elements of the overall sales cycle from Lead Generation to Account Management converting indentified targets to hotel clients.
All Sales and Marketing personnel attended the Effective Presentations for Effective Sales event over 2 days to refine their group presentation skills and learn a structured approach to effective business meetings.
Over a period of 6 months all sales personnel conducted regular simulated sales calls and were scored on their ability to adopt the structured approach to identify buyer values and match them against the property’s unique selling points.