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Elie Azzi headshot

Client Relationship Partner

Elie Azzi

LinkedIn Profile

About Elie

Elie is Client Relationship Partner at B2E Consulting, where he leads on business development and account growth, identifying high-value opportunities, securing and renewing Master Service Agreements with FTSE 100&250 organisations, and acting as the bridge between the client and the technical delivery teams.

Elie brings over 15 years of experience across consultancy, financial services, and corporate insurance. He started out in marketing and communications at Western Union, before moving into business development roles at MetLife, where he secured and managed high-value corporate accounts. Across each role, he's built a reputation for combining commercial instinct with genuine relationship-building, equally comfortable in a tender negotiation or a long-term client conversation.

Elie is particularly known for his consultative approach to sales: rather than pushing a product, he focuses on genuinely understanding a client's business challenges first, then shaping a solution around them. He's also driven several CRM and sales-process transformations over his career including an internal B2E AI powered application, reflecting a broader passion for using data and the right tools to make business development sharper and more predictable, not just bigger.

Outside work, Elie likes to slow down in the kitchen, cooking up something new is one of his favourite ways to unwind. He's also a keen photographer, always looking for the next interesting shot to capture life's moments through the lens.

Areas of Expertise

Business DevelopmentClient RelationshipsAI Initiatives

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