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Marketing

Marketing Overview

Marketing remains essential to the development of any business yet the challenge of creating a relevant marketing strategy can often seem elusive.

Our marketing experts at B2E have experience from both the client and agency side in helping to identify the right marketing mix for organisations as they seek to gain a greater share of voice within their sphere of interest.

Marketing Overview

Marketing remains essential to the development of any business yet the challenge of creating a relevant marketing strategy can often seem elusive.

Our marketing experts at B2E have experience from both the client and agency side in helping to identify the right marketing mix for organisations as they seek to gain a greater share of voice within their sphere of interest.

How will marketing help us?

‘We place strong emphasis on helping businesses to fully understand the market in which they are present and any potential markets in which they are seeking to trade.

Typical Business Challenge

The challenge for any business is to gain the maximum coverage from any marketing campaign – be it above or below the line and through Traditional or Social Media. Economic trends have not in any way diminished the perceived power of marketing – we believe that if anything they have enhanced it.

Marketing budgets have been cut across the board in many organisations but the challenge for marketers has been to create more powerful and focused strategies albeit often on diminished budgets.

Contact us today about your requirements

‘We place strong emphasis on helping businesses to fully understand the market in which they are present and any potential markets in which they are seeking to trade.

How will marketing help us?

Typical Business Challenge

The challenge for any business is to gain the maximum coverage from any marketing campaign – be it above or below the line and through Traditional or Social Media. Economic trends have not in any way diminished the perceived power of marketing – we believe that if anything they have enhanced it.

Marketing budgets have been cut across the board in many organisations but the challenge for marketers has been to create more powerful and focused strategies albeit often on diminished budgets.

Contact us today about your requirements

Why B2E?

Only by fully understanding the current market potential can decisions be made about how to move forward and develop winning new strategies. Hence great value is placed on research and analysing market data in order to make informed decisions.

B2E Marketing works along the lines of RARA – Research, Analysis, Recommendation, Appraisal.

Our Associate group of over 20,000 high calibre, expert consultants allows us to select experts with marketing and relevant industry experience ensuring we fully understand a client’s marketing aims and goals.  We expect to partner with a client to develop a marketing strategy that will be truly effective and different but also ensuring quality and value for money.

We partner with clients to develop a learning event that will be truly effective, different and memorable whilst leveraging our unique business model to ensure quality and value for money.

Working with B2E’s Marketing Principal

Richard Eteson held several senior marketing roles in FMCG organisations before moving into consultancy.

His particular emphasis was on relaunch strategies and bringing new products and services to market. He has also led many Marketing Development programmes for large organisations.

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